Message From The Editor Fort Lauderdale and a Changing Boating Aesthetic
As I write this, I’m on the plane returning from the 2025 Fort Lauderdale International Boat Show and I’m thinking about what I saw and what people were telling me. Overall, I feel that it was a positive show. Maybe not "very" positive but still, positive and making me feel that at least in the USA, boat buyers are in a "go ahead" mode, not a "wait and see". This may be a solid year for sales, but of course, that depends on what you are selling.
One of the highlights of my visit was to have a lengthy one-on-one with Jan Erik Vitala, founder and leader of Axopar Boats. I would credit Axopar with creating the Swedish Adventure Boat movement and that was what we talked about. I first met Jan Erik at the Miami show many years ago now. I had seen Axopar boats online and in the European magazines, but that was my first chance to see an Axopar and to get out on a demonstration ride. John Armstrong and I were out with Jan Erik for a lengthy run and we had a great opportunity to hear what was behind the development of Axopar, his design and production achievements, sales numbers and future targets plus, far more. (READ MORE)
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