Message From The Editor The Definition of Luxury
One online dictionary defined "luxury" as a condition of abundance, or great ease and comfort. Another dictionary actually included the example of owning a yacht as a definition of luxury. What got me thinking about this topic was an article sent to me by Kaloyan Tadulov, CEO of OMAYA Yachts. In the article, he wrote that the definition of a "status-symbol" object was owning a yacht. While the article was an interesting and well-written introduction to their OMAYA Yachts, it certainly got me thinking.
I started looking for ideas and opinions about luxury and how the idea of luxury applies to our broader market for boats. Ed Slack, Editor-in-Chief at IBI recently wrote in his column that "Boat owners will pay better for service – and they will stay in boating longer". Slack also quoted Alberto Galassi, CEO of the Feretti Group who said "Too often, one-star and five-star marinas charge the same. Marinas must treat boat owners like hotel guests". (READ MORE)
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