Message From The Editor Let’s Be Open About It…
Many of our boating industry customers are from the Baby Boom Generation and that’s defined as people born between 1946 and 1964. Doing the math for you, Baby Boomers are now between 62 and 80 years old. Smart and active, many may still water ski or board, swim, row, hike, fish and of special interest to the boating industry, many ‘Boomers have grandchildren. Grandchildren and summer vacations are a special formula for family togetherness and fun. A boat can be a critical element in a great summer.
We as an industry, should be preparing for a great sumer in 2027 and that starts now. Ordering inventory for the coming season will be tricky given the Trump tariffs, (a new batch of which were added at 50% on Friday, October 30) but I’d say work with your suppliers to plan a way to avoid getting caught on the wrong side of the 50%. Also, starting now, ramp up your customer communications program and your website by adding a Boating Education component. (READ MORE)
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At the 2026 Fort Lauderdale International Boat Show (FLIBS), Mercury Racing introduced the new REV XR and REV XST propellers, expanding the Revolution X propeller family with two new Pro Finish options engineered to enhance performance and give Mercury V10 Verado customers greater control over boat lift characteristics. READ MORE
The all-new Axopar 38 Sun Top and Axopar 38 Cross Top made their U.S. premieres at the 2026 Fort Lauderdale International Boat Show. Displayed alongside the 38 XC Cross Cabin, all three models will come together on U.S. soil for the first time, highlighting the versatility of Axopar’s latest generation of adventure boats. READ MORE
Sailfish Boats proudly announces the launch of the all- new 256 Dual Console, a versatile, purpose-built platform that seamlessly brings together offshore capabilities, family comfort, and all-day entertainment. Designed for boaters who want one boat that truly does it all, the 256 DC delivers confident performance offshore while creating a welcoming, adaptable space for family and friends. READ MORE
Tiara Yachts, a family-owned manufacturer of American-made luxury watercrafts, is proud to announce the 35 LX, the brand’s newest model in its Luxury Crossover (LX) series. Designed as a high-end dual console bowrider built for social entertaining, active family adventures and sandbar relaxation, the 35 LX will make its public debut at the Miami International Boat Show (MIBS) in February 2027. READ MORE
