Message From The Editor A Communications Lesson From IBEX
After a recent trip to the International Boat Builders Exposition, IBEX, in Tampa, Florida, and I wanted to share a little business communications lesson that I learned. Actually, the lesson was delivered to me long, long ago by the owner and founder of the first advertising agency I ever worked for. He was a wonderful person, did a lot for me in my career and he had put a lot of time and energy into thinking about and learning about effective communication. I mention this because I met quite a number of people at the IBEX Show. I gathered a handful of business cards and I just sat down to organize them for my follow up. One of the very first cards in the stack was a brilliant example of what not to do with a business card.
My advertising agency mentor was Bill Whitehead of Whitehead, Titherington & Bowyer Limited, a great little Canadian ad agency in the day. Bill‘s advice to me is still very valuable and I want to share it with you. First, people still keep and use classic business cards. I have a binder of plastic sleeves, and I put all the business cards that I get at the IBEX Show for example, in one sleeve. That makes it much easier for me to find people that I may want to contact later. (READ MORE)
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